Category Archives: Business Tips

Find some great Information Technology & Business industry tips and updates

Look, Feel and Function: Update Your E-commerce Website

26 February
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REVOLUTION 180, LLC
On the internet, no idea is original. It’s getting cheaper and easier to conduct business online, so virtual competition has never been higher. For online businesses, an attractive, functional, secure e-commerce platform can mean the difference between profitability and obscurity. With so many options online, consumers are less patient and less likely to hang around outdated sites. Looking for the next way to grow your business? Improve your e-commerce platform. According to research firm eMarketer, e-commerce sales topped $1 trillion...

Get Serious About Customer Engagement

7 February
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REVOLUTION 180, LLC
Today’s top marketing organizations are making a science of customer engagement and their efforts are marked by a high degree of customization and personalization. Creating a personalized buying experience that gets the right promotion to the right customer at the right time is the new standard for engagement. With all the hype over social and mobile media, many businesses have lost sight of their own websites. But the tried and true website needs to be at the center of a...

Start Debt Free, Stay Debt Free: Get Your Business Off the Ground Without Getting Deep Into Debt

18 January
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REVOLUTION 180, LLC
How wonderful would it be to start a business debt free? That is precisely what Girish Navani, founder of eClinialWorks, an electronic medical records solution in Weborough, Mass. did back in 1999. It resulted in him earning $100 million in cash, and $250 million in projected sales for 2012. His business philosophy? Make sure that recurring revenue exceeds operating expenses. Constant Profit “That way we know we can run a profitable business even if we don’t make a single new...

Guide Your Email Campaign To Perfection

13 November
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REVOLUTION 180, LLC
Email marketing can be a huge payoff- it’s estimated that for each dollar spent in this arena, companies earn nearly $45 dollars in return. That’s a handful of returns on investment (ROI) if you know what you’re doing. But it isn’t easy, and it can be a series of trial-and-error sends before you begin to see payoff. When you contract with an email service provider, or ESP, to launch an email marketing campaign, your goal is to convert those who...

Your Startup’s Secret Weapons

17 October
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REVOLUTION 180, LLC
A thriving startup isn’t all about initial funding and staffing as many just-graduated engineers and coders as possible. It’s about creating a healthy internal environment to focus on being great at what you do. Besides big goals, a good team and industry insight, it also helps to have secret weapons in your startup’s arsenal. Excellence in areas like social media can help accelerate your business quickly to become a leader in its area. It can drive your startup’s brand awareness,...