Today’s top marketing organizations are making a science of customer engagement and their efforts are marked by a high degree of customization and personalization. Creating a personalized buying experience that gets the right promotion to the right customer at the right time is the new standard for engagement. With all the hype over social and mobile media, many businesses have lost sight of their own websites. But the tried and true website needs to be at the center of a...
Get Serious About Customer Engagement
7
February
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