Jewelry maker and mother of two Christine Gierer sees herself as a “very lazy marketer” who finds most promotional activities tedious and says she is “pretty bad” at creating revenue. However, by turning her jewelry making hobby into an online business, she now earns more than twice what she used to earn at her full-time job. Other big advantages are that she works from home, works fewer hours, and has more time and energy for her children and husband. Not...