Tag Archives: Harnessing Social Media

Get Serious About Customer Engagement

7 February
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Today’s top marketing organizations are making a science of customer engagement and their efforts are marked by a high degree of customization and personalization. Creating a personalized buying experience that gets the right promotion to the right customer at the right time is the new standard for engagement. With all the hype over social and mobile media, many businesses have lost sight of their own websites. But the tried and true website needs to be at the center of a...

Perry Marshall's New Book – Much More Than AdWords

7 September
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The Ultimate Guide to Google AdWords, by Perry Marshall and Bryan Todd, is about a whole lot more than using AdWords effectively. I’ve been reading – well, actually studying and highlighting lots of paragraphs – of the new third edition. I was surprised by the scope of this book. It’s a manual for Internet marketing success. Perry, who is regarded by many people, including me, as THE AdWords expert, knows that if you want to succeed brilliantly in online marketing,...

Perry Marshall's New Book – Much More Than AdWords

7 September
-
The Ultimate Guide to Google AdWords, by Perry Marshall and Bryan Todd, is about a whole lot more than using AdWords effectively. I’ve been reading – well, actually studying and highlighting lots of paragraphs – of the new third edition. I was surprised by the scope of this book. It’s a manual for Internet marketing success. Perry, who is regarded by many people, including me, as THE AdWords expert, knows that if you want to succeed brilliantly in online marketing,...

Perry Marshall's New Book – Much More Than AdWords

7 September
-
The Ultimate Guide to Google AdWords, by Perry Marshall and Bryan Todd, is about a whole lot more than using AdWords effectively. I’ve been reading – well, actually studying and highlighting lots of paragraphs – of the new third edition. I was surprised by the scope of this book. It’s a manual for Internet marketing success. Perry, who is regarded by many people, including me, as THE AdWords expert, knows that if you want to succeed brilliantly in online marketing,...