Website Publisher Network (WPN) Program Guildlines

Website Publishers participating in our program are bound by the program terms and conditions. In addition, all publishers must read and comply with the policies provided below. reserves the right to change the policies at any time without prior notice to the publisher. The publisher understands that it is their sole responsibility to keep themselves abreast of all policies available here. reserves the sole right to warn, or without notice, terminate any publisher that is found in violation of these policies. may make exceptions to any of these policies at their sole discretion.

Program Guideline

Our program is currently only open to website(s) with premium content that fulfill the criteria specified below:

  1. Contain significant amount of original content that is updated regularly and does not infringe any third party intellectual property rights
  2. Receive majority of their traffic from US / UK / Canada
  3. Contain content that is primarily in the English language
  4. Have a reasonable volume of visitors already using the website (for existing sites)
  5. Do not contain advertising
  6. Does not contain explicit content (images, text, media etc)

Website Policies

Site Structure: Publishers must maintain a content filled, navigation-friendly site design (which program provides). Placement of our ads on blank web pages or removing our ads from web pages is not permitted and will result in immediate site suspension.

Sites pertaining to the following shall not be approved:

  1. Software piracy (including but not limited to warez, torrentz, cracking, etc.), hacking, phreaking or other illegal downloads.
  2. Sites that contain hidden links and text
  3. Deceptive or manipulative content or construction of sites to improve search-engine ranking
  4. Sites that redirect traffic to another site other than ones specifically approved and developed in the Program
  5. Promote activities generally understood as Internet abuse, including but not limited to, the sending of unsolicited bulk electronic mail or the use of spyware

 Content Policies

Our program has been designed for sites with premium content. Sites that promote, contain, or link directly to the following types of content shall not be approved.

  1. Adult, Pornographic or any illegal content
  2. Tobacco, alcohol, ammunition, hazardous substances, illegal drugs, gore, violence, gambling and racism content
  3. Pages containing profanity or content that and/or discriminates or is offensive to any section of people
  4. Hate, violence, racial intolerance, or advocate against any individual, group, or organization
  5. Sale of prescription drugs
  6. Sale of counterfeit products, imitations of designer or other goods, stolen items or any products that infringe intellectual property rights of other parties
  7. Contain programs which promote invalid click activity by paying users to clicking on ads, browse websites, read email etc.
  8. Websites that contain forums, discussion boards, chat rooms, or any content area that is open to public updates without adequate moderation
  9. Sites with content that has been auto generated using software programs and hence may not be comprehensible or infringe on third party rights.
  10. Any other content that we believe in our sole discretion to be illegal

 Traffic Policies

For WPN Premium members only:

  1. All impressions must be legitimate and clicks on ads must be genuine and made purely based on user interest. If at any time, we find the Publisher having employed any method to falsely inflate impressions or clicks or their traffic quality falls below our acceptable traffic quality standards or performed any act in violation of the Program policies, we, at our sole discretion, may suspend or terminate individual sites or Publisher accounts with immediate effect.
  2. Invalid Traffic: Publishers shall not drive traffic to their sites through incentivized click programs, spam email marketing, paid-to-surf, autosurf, click-exchange programs, unwanted advertisements on third-party websites, toolbars and other unsolicited software downloads
  3. Invalid Clicks: Some specific prohibitions include (but are not limited to):
    – Incentive Programs: Premium Publishers may not offer any compensation or incentive to any person in any manner to view/click ads. Clicks made by the Publisher on his own ads will be considered invalid
    – Misleading Users: Publishers shall not provide any text in or around the ad units, or include phrases that may mislead a user or encourage them to click the ads. Any ads that are disguised within the content and/or placed in a manner which cannot be distinguished from content are prohibited
    – Deceiving Images: Placing images or thumbnails around the ad unit which may deceive a user is prohibited
    – Automated clicks: Participating in or using any automated click and impression generating tools, use of bots, open proxies or software that can lead to false impressions and clicks.
    – Traffic Quality: We are extremely particular about traffic quality on our program as we believe that low quality traffic adversely impacts advertiser’s interests. Our compliance and quality monitoring teams carry out comprehensive checks on an on-going basis to ensure high traffic quality standards.

Ad Code and Ad Placement Policies
For WPN Premium members only:

  1. Ad Placement: The Publisher may place the ad only on his site or the sites that were approved. Any revenue generated by the ads on unapproved sites will not be paid to the Publisher. Publisher may only place up to 3 ad tags per page on approved sites. Please consult a Revolution180 Ad Specialist for any assistance on ad placement.

 Publishers shall not:

  1. Sell, rent, lease, sublicense, sub-syndicate, transfer, distribute or otherwise use or make available the ad tags or creatives or any copies thereof to any third party
  2. Place ads on non-approved websites or web pages, or in such a fashion that may be deceptive to the user
  3. Place ads in unapproved toolbars, software or applications
  4. Place ads on under construction, parked pages or pages without content
  5. Stack ads in a manner that places advertisements on top of one another
  6. Cache or otherwise store the ads in any form or manner
  7. Deliver ad code via pop-ups and pop-unders
  8. Place ads in emails or newsletters
  9. Make modifications or in any way block visitor IP, referrer or page URL from being provided to

Ad Code manipulation:
For WPN Premium members only:

The Publisher may not:

  1. manipulate or alter the ad Code in any way that changes the appearance of the ad
  2. attempt in any way to alter, modify, eliminate, conceal, or otherwise render inoperable or ineffective the ad tags, source codes, links, pixels, modules or other data
  3. Load any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation

Payment (Payout) Policies
For WPN Premium members only:

All payments due to Publishers on our WPN Premium program will be made on a net 30 basis for accounts that have accrued at least $100 or more in earnings. Payments are made via wire transfer or PayPal.

Revolution180 reserves the right to withhold any payments due to the Publisher and/or seek a refund of monies already paid to the Publisher as a result of any non-compliance of any of our policies.