Today’s top marketing organizations are making a science of customer engagement and their efforts are marked by a high degree of customization and personalization. Creating a personalized buying experience that gets the right promotion to the right customer at the right time is the new standard for engagement.
With all the hype over social and mobile media, many businesses have lost sight of their own websites. But the tried and true website needs to be at the center of a high quality and consistent experience for customers across their decision journey. This is particularly true for small- and medium-sized businesses (SMB), which is a market that accounts for about 50 percent of the total US GDP.
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions. Capture your audience the first time, change browsers… to buyers. Improve your website with analytic targeted design and feature changes to better inform visitors and change them to customers. Have your site created with a dynamic, personalized shopping experience based on insights gleaned from analyzing online customer behaviors.
Your web site needs to sit at the center of your multichannel strategy if you want to remain relevant to your customers and capitalize on all the opportunities that the digital and social media world is generating. Maximize your marketing efforts and let your website work for you.